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CCPA – California Consumer Protection Act

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CCPA – California Consumer Protection Act

This CCPA was passed by the California Legislature on June 28, 2018. This acts covers and has created some significant requirements for identifying, managing, securing, tracking, producing, and deleting consumer privacy information. The data given below will give you a good amount of information about this Privacy Act.

General Rights of California Consumer Protection Act

The CCPA has provided the authority of privacy of the information of the consumer in the hands of consumers. This means that the consumers will own their privacy and none of their personal information will come on any consumer bill. Let’s have a look at the five general rights provided:

To know what personal information is collected about them:

Through a general privacy policy, the consumers will now have the right to know what kind of information a business has collected about them. They would also get to know from where they got the information and for what purpose they would be using that information.

To know whether and to whom their personal information is disclosed:

Through this act, the companies that provide or make the data of consumers available to the third parties for monetary purposes will be deemed as if they have sold the data. According to this act, consumers will have the right to choose whether they want their data to be sold or not. “Do Not Sell My Personal Information” link on the business’s home page, which is required by the Act will help to avoid the selling of data without the knowledge of consumers.

To access their personal information that has been collected:

Consumers will now have the chance to access the very information that was collected by the businesses. Moreover, consumers can also know the source from where the information was collected. The Act requires that businesses provide specific means for consumers to submit these requests, typically a toll-free number and a web link. The businesses are required to provide information on the request of consumers within 45 days.

To have a business delete their information:

Consumers will get the right if they want to get their information deleted, they can ask the businesses to delete their personal information from all the sources. However, there is some information that does not come under the banner of deletion only if that information is linked with some legal purposes.

To not be discriminated against for exercising their rights under the Act:

The CCPA gives consumers the right to receive equal service and pricing from a business, even if they exercise their privacy rights under the Act. The act also says that the businesses would not be creating any kind of discrimination among the consumers if they exercise this act. They would not be denied any goods, or services or being charged a different price or even being provided with a different quality of goods.

Which people are covered in this Act?

The act covers different types of people; however, their origin is the same. The personal information of all the natural persons who are California Residents is covered in this act. The Act defines a “resident,” as every individual who is in the State for other than a temporary or transitory purpose. It also states that every individual who is domiciled in the State but is outside the State for a temporary or transitory purpose. All the other individuals are non-residents.

Who must comply with the Act

This act CCPA applied to all for-profit businesses that collect and control California residents’ personal information. Moreover, it is also applied to those people who do business in the State of California and they must meet the following requirements:

  • Have an annual gross revenue above US$25 million,
  • Receive or disclose the personal information of 50,000 or more California residents.
  • Derive 50 per cent or more of their annual revenues from selling California residents’ personal information.

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